Cheery Co. ("we", "us", or "our") operates the website cheeryco.com. This policy explains how we collect, use, and protect the personal information you provide when visiting our website or booking our services.
1. Information We Collect
We collect information you voluntarily provide when you:
- Contact us via our enquiry form (name, phone number, requirement details)
- Start a booking (name, email address, phone number, event details and location)
- Message us on WhatsApp
- Call or email us directly
We do not collect or store payment card information directly — all advance payments are processed securely by our payment provider, Razorpay.
When you use the search box to look for a decoration theme, we record the words you typed if we had nothing to show you. This tells us which themes our customers want that we don't offer yet. We store the search text only — it is never linked to your name, phone number, IP address or any other identifier. Please don't type personal details into the search box.
2. How We Use Your Information
The information you provide is used solely to:
- Respond to your enquiry and confirm bookings
- Coordinate setup and delivery logistics
- Send booking confirmations and reminders
- Improve our services based on feedback
We do not sell, rent, or share your personal data with third parties for marketing purposes.
3. Third-Party Services
Our website uses the following third-party services:
- WhatsApp (Meta) — custom enquiry form submissions are sent to our WhatsApp number via a pre-filled message link. Meta's privacy policy is at whatsapp.com/legal/privacy-policy.
- Razorpay — for processing advance payments. Your payment details are handled directly by Razorpay. Their privacy policy is at razorpay.com/privacy.
- Google Analytics (GA4) — to understand how visitors use our site so we can improve it. This is only loaded after you accept cookies. Data is collected anonymously (with IP anonymization enabled). See Google's privacy policy.
- Meta Pixel and Conversions API — to measure enquiries and completed bookings from our advertising and reach relevant audiences. These are used only after you accept cookies. Contact details used for matching are normalized, hashed with SHA-256 before transmission, and are not included in our analytics logs. Browser and server events share an event ID so the same action is not counted twice. See Meta's privacy policy.
- Google Ads — to measure conversions from our advertising (for example, when an enquiry is submitted or a booking is started) and improve our campaigns. This is only loaded after you accept cookies. See Google's privacy policy.
- Microsoft Clarity — for anonymized analytics on how visitors interact with our pages. This is only loaded after you accept cookies. See Microsoft's privacy statement.
- Google Customer Reviews — after a completed booking we may show an optional survey invitation on the confirmation page. If you accept it, Google receives your email address, your booking reference and your setup date so it can email you a review request later. This is only loaded after you accept cookies, and taking the survey is entirely your choice — declining the invitation, or declining cookies, means nothing is sent. See Google's privacy policy.
- Google Fonts — to load website fonts. Google may collect anonymized usage data.
- Cloudflare — for website hosting and security, and for the AI that powers our theme search. Search text you type is sent to Cloudflare's AI to match it against our theme catalogue; nothing identifying you is sent with it. Their privacy policy is at cloudflare.com/privacypolicy.
4. Cookies
When you first visit our site, we ask for your consent before using advertising analytics or setting their cookies. If you accept, our analytics partners (Google Analytics, Google Ads, Google Customer Reviews, Meta Pixel and Conversions API, and Microsoft Clarity) may process data to measure site usage and advertising performance. If you decline, these technologies are not used for your visit. Essential third-party services (Cloudflare, Google Fonts) may set functional cookies required for the site to operate. You can also manage cookies through your browser settings at any time.
5. Data Retention
We retain booking-related information (name, phone number, event details) for up to 12 months after the event date for service and billing records. After this period, data is deleted unless required for legal or accounting purposes.
6. Your Rights
You have the right to:
- Request access to the personal data we hold about you
- Ask us to correct inaccurate information
- Request deletion of your personal data (subject to legal obligations)
To exercise any of these rights, contact us at the details below.
7. Children's Privacy
Our services are directed at adults who are making bookings on behalf of their family or organization. We do not knowingly collect personal data from children under 13.
8. Changes to This Policy
We may update this privacy policy from time to time. The latest version will be published on this page with the updated date. We encourage you to review this page periodically.
9. Contact Us
If you have any questions or concerns about this privacy policy, please contact: